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Iconic Betty Crocker Bakes Cakes For First Minnesota Gay Weddings — NOM Demands Boycott

by David Badash on July 30, 2013

in Civil Rights,Discrimination,Marriage,News,Politics

Post image for Iconic Betty Crocker Bakes Cakes For First Minnesota Gay Weddings — NOM Demands Boycott

Remember Betty Crocker? I do.

When I was a child many, many years ago, my sister and I had the Betty Crocker’s New Boys and Girls Cookbook, which, as you can see below, for being published in 1965, was pretty progressive even then. Of course, the famous cook today makes scores of delicious cake and brownie mixes. No wonder she was named  the second most popular American woman by Fortune in 1945.

Human rights hero Eleanor Roosevelt was number one.

skitched-20130730-162254This week, General Mills, which owns the Betty Crocker name and trademark (sadly, there never was a real “Betty Crocker” dreaming up cupcake recipes at General Mills,) announced they will donate custom wedding cakes for the first three same-sex couples to be married in special ceremonies at the St. Paul, Minnesota Mall of America on Thursday.

Thursday, August 1 marks the date the state’s first same-sex weddings can be performed, after the legislature passed marriage equality into law earlier this year.

“Betty Crocker brand manager Laura Forero said the image of ‘Betty’ is constantly evolving, but diversity and inclusion are in the brand’s DNA,” Minnesota Public Radio (MPR) reports:

“Celebrating these three families today, seemed very appropriate as Betty celebrates all families,” Forero said.

MPR adds that General Mills “took a high-profile stance last year against a proposed constitutional amendment that would have made marriage only between a man and a woman, a provision already in state law.”

The company’s decision sparked a “Dump General Mills” boycott organized by the National Organization for Marriage.

And indeed it has. Of course, the National Organization For Marriage (NOM) boycott failed tremendously, with the good folks at General Mills last year winning the culture war after they came out to the few dozen protestors standing outside their gates, and offering them refreshments.

But NOM, smelling the wafting of flour and sugar and cash in the air, and thus an opportunity to fundraise, no doubt, has put the handle in the Model A (for asinine) engine and is trying to ratchet up more anti-GM (General Mills) animus over the Betty Crocker wedding cake catastrophe.

Pointing to a Breitbart News article (take the words “news” and “article” with the necessary grain of salt,) NOM writes:

“General Mills is pushing its marriage redefinition agenda even further, this time using a fictional character to assist. General Mills’ culinary ‘spokeswoman’ Betty Crocker decided to take time away from her baking to weigh in on the marriage debate in Minnesota.”

NOM also posted a link to this video, which only serves to denigrate NOM’s message, but hey, they’re amateurs.

Meanwhile, GLAAD profiles the tree lucky couples and an amazingly cool project from Betty Crocker, “The Families Project.”

Families are changing a lot. But they’ve still got one thing in common – the love that makes a home. At Betty Crocker, we believe that a family is a family, no matter how it’s arranged.

We’re on a mission to understand what it means to be a family – so we can share the strengths that make every family part of a home.

Here’s a video to introduce it.

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{ 6 comments }

MiddleGrounds July 30, 2013 at 5:03 pm

I laugh in the face of NOM and their stupidity. Cake takes better with sugar than it does with vinegar…

Just sayin'

Huntercgo July 30, 2013 at 6:14 pm

And after a suitable amount of time has passed, Brian Brown will declare the boycott a "resounding victory" while GM posts record profits.

bgryphon July 30, 2013 at 6:57 pm

The local NOM affiliates just hope that Betty comes out and gives them some baked goods…

DarthEVaderCheney July 30, 2013 at 8:41 pm

Oh, Laudyyyyyy! Oh M' Stars n' Garters! NOM is going to BOYCOTT Betty Crocker?????? Well, this calls for ACTION!!! Starting after I send this little sermonette, I will be e-mailing ALLL of my friends on my e-mail list and send them the Link to this marvelous video! Then I will go out and BUY one cake mix per floor where I live… bake 'em… and give them away as gifts! I double dare y'all to do the same!!! See you at the Boycott groups… make sure you got plenty o' cake mix flour on yer hands!!! NOM… KISS M' GRITS!!!
http://thenewcivilrightsmovement.com/1-iconic-bet

JeffFeldman July 30, 2013 at 10:29 pm

Omg!!! I had that cookbook as a kid, too!!! Seeing the cover in this article brought back a flood of memories!!!!

BJLincoln July 31, 2013 at 10:35 am

Love the video. My baby brother brought that book home from the school library because he loved to cook and other boys teased him. That book was his proof that boys could cook too.
Today he is an executive chef and designs themes for banquets.
He is not gay but thinks it's funny when people assume he is.

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