AOL has just announced it has dropped the Rush Limbaugh show, five days after Limbaugh began his attacks against Sandra Fluke, and two days after the embattled talk radio shock jock issued a lukewarm “apology” that entirely missed the point of the controversy. Now, nine advertisers have left Limbaugh, leaving his with only seven companies daring to brave nationwide public outcry.
AOL is considered to be one of “Limbaugh’s most important advertisers,” according to Business Insider, an influential financial news site.
“At AOL one of our core values is that we act with integrity,” AOL posted on their Facebook page just minutes ago. “We have monitored the unfolding events and have determined that Mr. Limbaugh’s comments are not in line with our values. As a result we have made the decision to suspend advertising on The Rush Limbaugh Radio show.”
AOL joins Carbonite, ProFlowers, Citrix Online and all its businesses, including the popular GoToMeeting and GoToMyPC, Legal Zoom, Cleveland Cavaliers, Quicken Loans, Sleep Number, and The Sleep Train in dropping – permanently or temporarily — the Rush Limbaugh show.
As always, it’s important to remember that “suspending” is not the same as “quitting,” and we all will need to keep our eyes and ears open to see if they return.
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