“Dump Starbucks,” a boycott of the coffee retailing giant by NOM, the National Organization For Marriage, is a tremendous failure. After 50 days in action, by their own measurement, NOM has managed to attrack only 35,709 “pledges.” That’s a little more than 700 anti-gay people a day — around the world, including some countries where being gay is a crime punishable by death.
Yes, after its initial launch, when the National Organization For Marriage apparently recognized its investment in “Dump Starbucks” wasn’t going well, they had the site translated into languages spoken in countries that put gay people to death. Rather than choosing to translate the “Dump Starbucks” boycott into, say, Spanish, French, Italian, Portuguese, or other languages a little closer to home, NOM instead had the site translated into Mandarin, Arabic, Turkish, Spanish, and Bahala (one of the chief languages of Indonesia), and NOM president Brian Brown bragged that “DumpStarbucks.com online ads will also start running in Egypt, Beijing, Hong Kong, the Yunnan region of China, United Arab Emirates, Bahrain, Oman and Kuwait.”
That was almost one full month ago, April 10.
Just a little more than a month ago, April 1, NOM’s ”Dump Starbucks” boycott had 25,205 pledges. It’s taken them 35 days to go from 25,205 to 35,709, a difference of 10,504, or 300 pledges a day, a dramatic decrease.
The National Organization For Marriage is learning something the rest of the world already knows: in any language, hate is ugly, unattractive, and no something people like to rally around — certainly not something folks want to sign their name to.
The Dump Starbucks website reads:
We are urging customers across the globe to ‘Dump Starbucks’ because it has taken a corporate-wide position that the definition of marriage between one man and one woman should be eliminated and that same-sex marriage should become equally ‘normal’. As such, Starbucks has deeply offended at least half its US customers, and the vast majority of its international customers.
At least NOM recognizes that half of America supports same-sex marriage — that’s a huge admission on their part.
And thanks, NOM, for showing how decent humanity truly is.
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