One Million Moms, not satisfied for attacking supporters of same-sex marriage, is now attacking spaghetti sauce maker Ragú for supporting opposite-sex sex. (At least, we assume that’s what’s happening in the ad, below.) Yes, it would seem the American Family Association‘s email harvesting arm, One Million Moms, is in reality One Million Virgins who, via immaculate conception, have all become Christian mothers. No wonder they’re not satisfied with others having sex and (maybe) making babies.
“In the newest Ragu commercial, a young boy barges into his parents’ bedroom without knocking,” the plea on the One Million Moms’ Facebook page begins.
“We don’t see what he sees, but the cringe on his face and wide eyes tell us enough. This boy catches his parents in the act and walks away in shock. This entire ad not only makes someone lose their appetite, but Ragu is also being irresponsible in their new campaign. Instead of being helpful, it is harmful to children in the name of so-called humor. The Ragu commercial is inappropriate and tacky. The commercial has aired during the Olympics when families are likely watching. Click on link to Take Action and send Ragu (Unilever) an email letter urging them to no longer air offensive commercials and to pull their newest ‘Long Day of Childhood’ ad immediately.”
Frankly, the only thing offensive about the Ragú ad (video, below,) is that they broke the spaghetti when they tossed it into the pot of boiling water. That’s a big no-no! Shame on a supposedly Italian brand (they’re not) for that faux pas.
One Million Moms needs stop trying to police America. It’s not 1950 — although, frankly, this ad, were it done then and by their standards, would have worked just fine too. Sex isn’t dirty, ugly, nasty, or evil or wrong. Seriously, how did all those “one million” moms (more like 50,000, maybe,) become moms?
Meanwhile, others weighed in on the Ragú ad:
“It seems like a rather brazen move to make a kid-focused ad that so clearly alludes to sex, and premiere it during one of the most-watched, family-focused events in the world,” writes Joe Berkowitz at Fast Company, a popular business and leadership magazine. “That’s a tough balancing act, but BFG pulls it off, mostly through perfect casting. (The look on the little boy’s face as he recoils with horror seems like the kind of thing that will live on in the collective unconscious for a while.)”
Hat tip: Joe.My.God.
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