Era Detergent Ads Boast Anti-Gay ‘Chuck Norris Approved’ Seal
Era detergent, far from a controversial product, has waded into the culture wars big time, with a re-newed ad campaign from 2011 that boasts a “Chuck Norris Approved” seal. Era’s Chuck Norris ads are now running in major markets. You know who else is “Chuck Norris Approved”? Mike Huckabee, the Southern Baptist Minister and former presidential candidate who spent the past month actually defending Congressman Todd “legitimate rape” Akin, and who called anti-gay Americans to action by chowing down on Chick-Fil-A chicken sandwiches to show their hatred of gay marriage, in partnership with anti-gay hate groups.
https://youtube.com/watch?v=MDUQW8LUMs8%3Fversion%3D3%26hl%3Den_US
Chuck and Huck, by the way, are a perfect match. Norris and his wife Gena just recorded a video, promoted by the anti-gay hate group Family Research Council, urging the 30 million Evangelical Americans whom, they claim, didn’t vote in 2008, to vote against Barack Obama, lest America face “1000 years of darkness.†No, seriously, they said that.
“We can no sit quietly or stand on the sidelines and watch our country go the way of socialism, or something much worse,” adds Chuck, a radical conservative, fear-mongers, in his video released last week.
Norris is so anti-gay he’s even supported the Boy Scouts kicking gay children out of Scouting. Norris, by the way, is also a columnist at World Net Daily, which is the anti-Obama home for the Birther movement.
Era is owned by Proctor & Gamble (NYSE:PG), manufacturers of iconic American home, health, and beauty products, from Swiffer and Tampax to Crest and Charmin. Why P&G, a 175-year old corporation with annual sales of $83 billion, would want to take a stand by supporting an active anti-gay religious radical is surprising, and why P&G would want to renew the “Chuck Norris Approved” Era detergent ad campaign — and run it immediately after the close of the Democratic National Convention — makes clear they’re pandering for the anti-gay, anti-immigrant, radical religious right vote.
Apparently, consumers agree. Era Detergent’s Facebook page has many comments by consumers angered by the Chuck Norris endorsement:
“If you want a homophobic, racist, misogynist to hawk your soap, thats your choice, but I ain’t buyin’ it!!”
“Wow, glad to know your product is “Chuck Norris approved”. Now, I won’t waste any more of my money on a product endorsed by a vicious, homophobic, hatemongering, violence promoting, theocratic fascist Republican. I’m sure the rest of the bottle I have will clean my garbage can nicely.”
“Chuck Norris approved? You just lost my business.”
“If Era is “Chuck Norris” approved, will the detergent go down with the rest of us for 1000 years when Obama is reelected or will it have the blessing of Mr. Norris? Wouldn’t buy Era either way – just asking.”
“Chuck Norris to promote ERA??? really, you are going to use a guy who promotes hate and discrimination to sell your product? Any one who believes in only ‘allowing’ rights to be given to ‘certain’ people instead of all people is clearly UN-American and I won’t be using your product. And before, anyone says that we all stood behind Ellen, she wasn’t spreading hate!”
“ERA has decided to use Chuck Norris to promote its product. Seriously, the man is a raving lunatic. No more ERA for me!!!”
“I just saw your commercial on Morning Joe, and noticed your “Chuck Norris Approved” seal. I really like ERA and bought it regularly, but this really turns me off. Please don’t give Chuck Norris any more money.”
“I’m boycotting ERA because Chuck Norris!”
“BOYCOTT!”
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In an era (no pun intended) when everything and every choice consumers make is political, from coffee to chicken to search engines to computers to restaurants, why would anyone make the choice to buy into anti-gay hate?
https://www.facebook.com/v/10100782837155441
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Maine Democratic U.S. Senate nominee Graham Platner is under fire after releasing a video declaring that new allegations against him are false, yet he is “taking time to reflect” on a path forward.
Politico on Monday afternoon reported that a woman who dated Platner, Jenny Racicot, “says he forced her to have sex with him nearly five years ago despite her repeated objections, an allegation Platner denies.”
“Racicot said she had an on-and-off relationship with Platner,” Politico reported, “for more than two years before he entered her rural Maine home uninvited one night in late 2021, deeply intoxicated, and forced himself on her while she repeatedly told him to stop. She said she cut off contact with him after telling him the encounter was not consensual.”
In a video posted to social media eleven minutes after the Politico story dropped, Platner says, “I wanted to directly address the troubling, serious, and false allegations against me. Any accusation of nonconsensual behavior is categorically false.”
He said he and his supporters “were united in a love of Maine, a belief that our politics must change, in a focus on defeating Susan Collins.”
“So, regardless of the inaccuracy of the reporting, but mindful the political reality will inflict, we are taking the time to reflect on the best path forward for the state that I love, the people that I love, the movement I belong to, and the goal of defeating Susan Collins.”
“Those were the goals when we launched this campaign. And they remain my goals today.”
“Throughout it all, you never turned your back on me. And I will not turn my back on you now. Every one of you deserves to see that vision come to fruition and see Susan Collins defeated. And we will use every tool at our disposal to do so.”
The Bulwark’s Tim Miller, a political commentator who served as the communications director for the Jeb Bush 2016 presidential campaign, blasted Platner.
“I’m sorry but ‘we are taking time to reflect on the best path forward’ is not an option on the table,” Miller wrote. “Either it’s false and you campaign with vigor or it’s true and you get out / apologize to everyone you let down.”
Journalist Ryan Grim, commenting on Platner’s video, noted that Platner “strongly suggests he is considering dropping out. Already Troy Jackson and Chellie Pingree, both gubernatorial candidates, are being kicked around in Maine circles as potential replacements.”
Several others, including Puck News’ Peter Hamby, predicted Platner will be dropping out.
Platner had postponed several campaign events before the Politico story was published.
— Graham Platner for Senate (@grahamformaine) July 6, 2026
President Donald Trump is facing backlash after posting a video of children — including showing their unblurred faces — graduating from kindergarten, with some of the girls purportedly wearing hijabs.
“President Trump posted a captionless video of graduating kindergarteners on Truth Social on Monday, goading his supporters into verbally attacking little children simply for being Muslim,” The New Republic reported. “The clip is from Gateway STEM Academy, a majority-Black K-8 public charter school in St. Paul, Minnesota. It shows about 21 children in caps and gowns on stage singing a song together. Most of the girls are wearing hijabs.”
The original post of the video which Trump reposted reads: “Public school in St. Paul, Minnesota. Every girl is in a hijab … in kindergarten.”
Trump did not add any comments. TNR called the post “Islamophobic, weird, and creepy,” while noting that the comments section of Trump’s post was filled with calls “by racist, xenophobic MAGA supporters” to “deport the children and ban hijabs.”
TNR also noted that it “should come as no surprise that Trump isn’t above attacking children who just learned how to read, but this post is still particularly discomforting—and will certainly contribute to the already potent level of anti-Muslim sentiment in the U.S. and in Minnesota.”
Critics blasted Trump.
“There is something deeply unsettling about the president of the United States—the most powerful person in the world—going after kindergarten schoolchildren in Minnesota because they wore hijabs, as Trump has done this morning on his website,” The Bulwark’s Sam Stein wrote.
One social media commentator wrote, “Trump posted an unblurred video of more than a dozen Muslim kindergartners to Truth Social, exposing the children’s faces while targeting them for their religion.”
Another added, “Trump is a bigot. The president took to Truth Social to attack kindergarteners in hijabs. These are little kids. The president isn’t just a bigot, he’s also a coward.”
The original video was posted to the X social media platform in June.
U.S. Rep. Nancy Mace (R-SC) at the time commented, “If you are in a public school in America, you should be speaking english.”
Image via Reuters
President Donald Trump’s apparent efforts to delay releasing the $5.8 million civil judgment to E. Jean Carroll are being met with a warning by the journalist’s legal team, who suggest there could be a legal maneuver for Trump to employ to forgo paying the judgment in either of the two cases he lost.
According to The Guardian, on July 4, U.S. District Judge Lewis Kaplan ordered Trump to release the $5.8 million judgment, which is in escrow, to Carroll by this coming Tuesday — or explain why he would not do so.
Carroll’s attorneys think Trump may be trying to buy time to mount another legal strategy, telling the judge that Trump’s request for an extension “appears to be little more than yet another play for time.”
“The case is separate from Trump’s appeal of a Manhattan civil jury’s 2024 award of $83.3m to Carroll for defamation,” The Guardian explains. “But her lawyers have suggested a legal scenario in which the president might seek to conjoin the cases and further delay payment of both.”
Carroll’s attorney Roberta Kaplan (no relation to the judge) wrote, “We can only assume that defendant is seeking … to buy time so he can try to concoct some new basis to put off paying plaintiff presumably in connection with his forthcoming petition and motion for a rehearing.”
Trump’s former attorney, Justin Smith, in one of his final acts, wrote to the Supreme Court suggesting that his client would be appealing the $83.3 million civil judgment.
Smith argued that the Supreme Court “may wish to consider the petitions together,” given they involve the same parties.
The larger judgment case involves possible questions of presidential immunity, and that has Carroll’s attorneys concerned.
“A conjoined case, Carroll’s lawyers fear, could result in both judgments being wiped out,” The Guardian reports.
The president has also made clear he is no fan of Judge Kaplan, after the jurist made several rulings that “angered” Trump.
“What else can you expect from a Trump Hating, Clinton appointed judge, who went out of his way to make sure that the result was as negative as it could possible be,” Trump wrote on Truth Social in 2023, “speaking to, and in control of, a jury from an anti-Trump area which is probably the worst place in the US for me to get a fair ‘trial’.”
Image via Reuters
Platner Scorched Over ‘Taking Time’ Video After New Accusation
Trump Sparks Fury Online After Posting Unblurred Video of Muslim Kindergartners in Hijabs
One Legal Maneuver Threatens to Undo Everything E. Jean Carroll Won
Inside the Group Helping MAGA Voters Walk Away — And What Finally Pushed Them
