Donald Trump, the candidate who in 2015 vowed he would self-fund his presidential campaign, only to turn his White House run into a never-ending fundraising operation, is having trouble raising money.
“I don’t need anybody’s money,” Trump said when he launched his campaign in June of 2015 – despite quietly accepting over $14 million in the months after.
The ex-president, under numerous criminal investigations and facing civil court cases, now is “strapped for campaign cash,” NBC News reveals in an exclusive report. The embattled and disgraced one-term president who remains his party’s top choice, took in less money in the six weeks after he officially launched his third attempt to enter the Oval Office than he did in the six weeks before his mid-November announcement.
Trump is now revamping his fundraising machine and hiring a new company, Campaign Inbox, “to solicit the small-dollar donor set.”
The former president had built a massive fundraising database but decided to launch in November, which puzzled many experts. Some believe he did so in an attempt to evade any possible Dept. of Justice prosecutions. Even as far back as July those who know Trump predicted he would not only run for president again but launch his campaign early – to try to escape justice.
All this points to Trump returning to Facebook, if only to revive his “cash-strapped” campaign.
“Almost 50% of Republican donors log in to Facebook every single day,”Republican digital fundraising consultant Eric Wilson told NBC News, citing data from a survey connected to a nonprofit group he runs. “So if you are not able to reach those donors, you’re just at a huge fundraising disadvantage.”
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